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A market definitely exists for that shop full of furniture, and there are clients to fill that empty waiting Bbw ebony ass too. Pennhsaver El Mercado, a Spanish-language shopper based in Santa Ana, which industry experts call the first serious publication of the PennySaver sort in Southern California targeted solely at the Latino audience. We took a good idea and put a language to it. On Nov.

El Mercado staffers used census tracts to target their circulation areas and then drove or walked each street to ensure the highest possible Latino concentration.

The original PennySaver is a direct-mail giant, with 3. It is j than a quarter of a century old and professes to be the largest shopper in North America.

The periodical is tightly zoned to allow advertisers to target their audiences. Our perception is that there is enough bilingual blend in our zones.

PennySaver officials track their competition carefully, and have seen the occasional Spanish-language shopper come and go, rarely lasting more than a couple of weeks. But the potential is there.

Leslie Call, national advertising manager for La Opinion, said that the 3. The average U. It has to do with understanding and making a commitment.

There is a fet number of dollars out there. Classified ads in El Mercado range from spiels selling cars to help-wanted ads searching for nannies, sales representatives and seamstresses. In one recent edition, a Cadillac El Dorado en excelentes condiciones.

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Display ads offer wares from televisions to real estate services and dentistry. It is in display advertising where Marcus predicts some of the greatest growth for his publication.

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For its first five months, El Mercado was published biweekly but on April 6 it graduated to weekly publication. So far, pennusaver enterprise has been mostly hard work for the bilingual staff of 15 and has reaped little profit.

Our profit grows when the size of the paper grows. We also do translation work and marketing for other businesses. Then Northern California and national in three to five years.

About Us. Facebook Twitter Show more sharing options Share Close extra sharing options. A Shopper in Spanish?

May 11,